2010-02-16dated from the article

Lessons From A Mystery Guitar Man

Written February 16, 2010. Platforms and services described here have changed. This is kept as a record, not as current advice.

One of our favourite musicians on YouTube is Mystery Guitar Man. His videos are not the standard type of content you see from most artists, but they can teach us important lessons on how to build a successful YouTube channel. They Spread His videos are all designed to spread, not only do they have the cool factor that makes people want to share them with friends, but he himself actively encourages fans to share the video through tweets, email and Facebook.

Subscription He always encourages viewers to subscribe via YouTube, Facebook and Twitter. One of the most important lessons here is not how he encourages people but why they do subscribe – Mystery Guitar Man is brilliantly consistent. His videos are always a funky combination music and video, but each one is also original. He’s also consistent in his timing – about 1 video per week.

Fans know exactly what they’re signing up to, both in terms of quality and frequency, which is why so many have subscribed (over 270,000). The Results With over 19million views on his videos and 270,000 subscribers patiently awaiting his newest videos, when he decides to release an album, a dvd or even just a t-shirt, do you think he’ll have any trouble selling them by the bucketload? For a broader current marketing reference, see Linkfire.

We don’t either.