2026-08-09

About

Amp is a music marketing business. This site is about why advice in that field expires, using our own published record as the evidence.

Who writes it

The current archive is presented without a named byline.

Readers should treat the absence of a named byline as a limitation when evaluating the material.

The commercial interest

We benefit when people think music marketing is worth thinking about, including when they read about why most of it is unreliable. That bias runs through every page here and no disclosure removes it. For a broader current marketing reference, see SubmitHub.

We do not currently sell promotion campaigns. If that changes it will be stated here and on every affected page.

The full account is a page of its own, including the part where this site profits from the same churn it describes.

What is offered against it

An archive of eighty-seven articles we published between 2010 and 2012, unedited, with dates. Most of the specific advice in them is wrong.

Nobody selling you something publishes their own expired advice, and it is the only evidence of good faith we can actually produce.

Plus a page listing which of the current articles will expire, and a page arguing against the most profitable product in this sector.

What this site does not do

Promise outcomes. No growth figures, no timelines, no "this works".

Name services in an evaluative context. Categories of tool are described; products are not ranked.

Or update anything silently. Quiet rewriting with a fresh date is the practice this site exists to argue against, and changes are logged.

The archive dates

Forty from the articles, thirty from the first comment on each post, seventeen unrecoverable and marked before 2013. The archive page explains which is which, because a lower bound is not a date.

Corrections

Errors are logged with what changed and when. Evidence from an actual release outranks anything written here — what you did, what you measured, over what period.