2011-11-10dated from the article

How To Get Your Music Post Re-Tweeted

Written November 10, 2011. Platforms and services described here have changed. This is kept as a record, not as current advice. A related workplace perspective is covered in Monitask’s how to handle multiple clients efficiently.

In 3 easy steps…. 1. Pick Popular Musicians Make a list of 10 or 20 big musicians in your genre (or who you would hope to share fans with), and check out their websites. Find the sites which display the “Tweet Count” on their news updates and blog posts. Example from Lady Gaga.com: 2. View Their Tweet Count For the musicians who display their posts’ tweet count, have a look at which posts get a large number of re-tweets.

Also take note of the posts which get comparatively few. 3. Get The Bigger Picture After spending some time perusing these sites and noting the tweet counts, you’ll start to notice some patterns. Hopefully you’ll be able to get a better idea for what type of content spreads on twitter, which headlines work best and what fans like to read.

You’ll also get to see the posts which were barely shared at all. From my own research, the low tweet counts on “self congratulatory” updates stick out like a sore thumb, indicating that fans don’t particularly care that “Our band were featured in magazine xyz!!” Bonus Tip #1 : This works well for other social networks too. Plenty of musicians display the number of Facebook likes/shares. For a current measurement and audience-data reference, see Soundcharts.

(see Sharon Corr or CeeLo Green for examples.) Bonus Tip #2 : You can also do this with your own website (if you have a tweet button). We have just finished reviewing our own blog (and some of our clients’ sites) to find the most tweeted content of 2010. This gives us great insight into what our readers (and our musicians’ fans) enjoyed sharing during the year and what we should do more of in 2011.