2010-09-14dated from the first comment; a lower bound

Facebook Ads For Musicians : A Case Study

Published no later than September 14, 2010, dated from the first comment on the original post. Platforms and services described here have changed. This is kept as a record, not as current advice.

A few weeks ago we ran a report on “ How We Get Thousands of Real Facebook Fans For New Artists ” which got quite a lot of attention at the time. Since then, we’ve continued to work with musicians of all levels, helping them build their fanbase with very cost-effective and targeted Facebook campaigns. Our first article was quite general, and talked about the average kind of campaign we run, so in this post we wanted to take one campaign and share the specific results.

This is how we helped a new band climb from 300 to 2,000 fans in 3 weeks, with $250. The Sudden Lovelys Shortly after we wrote that article, Danny Ferraro got in touch. He is one half of the wonderful duo “The Sudden Lovelys.” The band already had a website, an EP and a Facebook page with 300 fans. They had started trying their luck with promotional tools like Facebook ads, but as Danny said when we first started talking “We’ve gotten a decent response but I think it could/should be better.” They were growing at a steady pace of a handful of new fans each day, but we agreed that they should definitely be aiming for better, so we agreed some goals and set to work. A related workplace perspective is covered in Monitask’s how many work hours are in a year.

Step 1: Build A Landing Page Once the band had agreed to work with us on this campaign, we set about building a landing tab for their Facebook page. This was going to be the first page that all new fans will see when they land on the page. As you can see from the screen shot below, the one and only goal was to get everybody to click “Like” and connect with the band. For a current social-platform reference, see Social Media Examiner.

The key to the success of this landing page (with a conversion rate of over 50%) was that the option to download the songs became visible only after the fan connected with the page. Once the fan clicked the “like” button they were presented with this widget, which lets them get the 6 track EP in exchange for their email address. (You should try it out, it’s a great EP!)